1. Investigate the micro-environment as part of the situation analysis for your company. a. Competitors analysis b. Suppliers and/or Digital Marketing intermediaries. c. Customers’ persona. 2. Summaries the macro-environment variable your company needs t

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  • The assignments parts will be each submitted on a different date. However, part 2 needs to contain part one, and part 3 needs to contain parts 1 & 2.
  • The reference list, a minimum number of 10 references and citations is required, and you must use APA referencing style.
    • Quotations must be cited to its resources.
  • The paper styles:
    • The format of the paper needs to be introduction, main body and conclusion.
    • Your work needs to be consistent in terms of style, tone and appearance.
    • Font size: 12.
    • Font type: Times New Roman,
    • Page are numbered.
    • 1.5 spacing between lines and paragraphs.
    • Left alignment.
  • Entire project word count, around 2500 words.
  • You must check the spelling and grammar mistakes before submitting the assignment. You can ask someone to proofread your work or use online tools.
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