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An Evaluation of ISO 9000 Registration Practices: A Case Study of Sports Goods Industry by Hayat M. Awan, Institute of Management Sciences, B. Z. University, Pakistan and M. Ishaq Bhatti1 , Department Of Operations Management and Business Statistics, CCE, Sultan Qaboos University, P. O. Box 20, Al-khod-123, Oman Abstract Recently, ISO 9000 and its associated versions are rapidly becoming a “license to compete” worldwide. Its standards are generic in the way that they can be applied to all functions and all industries in various areas of human endeavor. They have been described as the “one size fits all” standards. In developing countries like Pakistan, adoption and implementation of ISO 9000 quality management system is slow due to lack of awareness and initiatives. The present study is an attempt to analyze different practices of ISO 9000, like its status, problems faced (before, during and after implementations), benefits gained, its impact, certification cost, the next step after ISO’s 9000 certification, critical success factors, the role of training, consultancy, top management support, use of ISO 9000 in the international markets, future prospects and in particular, general practices of ISO 9000 in the Sports Industry of Pakistan. In this study, detailed case studies clearly explain the current status and existing practices of ISO 9000 in the sports industry. Key Words and Phrases: ISO 9000, Total quality management, Certification, Motivation, Quality control standards. 1. Introduction Recently, there has been a growing realization among business and manufacturing companies from all areas of human endeavor, to register for ISO 9000 or an industry-specific version QS 9000, AS 9100, ISO 9000:2000 (Anton and Anton (2002)) and/or ISO 14000 (Corbett and Kirsch (2001)). The December 15, 2003 deadline to re-certify ISO 9000:2000 is fast approaching (Delpha (2002)). The Geneva based International Organization for Standardization (ISO), the governing body of ISO standards, requires that all ISO 9000:1994 –companies re-certify under a new set of requirements included ISO 9000:2000. Pakistan being a member of ISO registered countries needs to activate a process of implementation and upgrading of these standards through the Pakistan Standards Institution (PSI), working under Ministry of Science & Technology. In particular, PSI facilitates ISO 9000 series that provides the basis for the third party certification of a company’s quality system. This can be established if all the ISO’s required standards must be met locally under global requirements. Under them, standard controls exist for every aspect of production process (Dubbs (1993)). Achieving ISO 9000 registration requires third party assessment and periodic audit (Awan and Bhatti (2003) and Silverstein (2002)) of the quality system to confirm that the system meets and adheres to ISO 9000 standards (Russel (1993), Chan (2001), Frate (2001) and Withers and Ebrahimpour (2001)), among others. Moreover, Lipovatz et al (1999) [ibid Deming (1981), Berry (1998), Bhatti et. al. (1998), Tummala and Tang (1998), Tang and Kam (1999)], states that in recently a company to receive ISO 9000 approval is not only a fashion or trend, bu

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