An important part of advertising is determining what and how to reach a particular group or target market. There are numerous ways to do this: demographics, psychographics, behavioral and geographic.

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An important part of advertising is determining what and how to reach a particular group or target market. There are numerous ways to do this: demographics, psychographics, behavioral and geographic.

Find an advertisement that seems to be directed toward a specific target market. Describe what you perceive to be the targeted market segment. Find two ads for each of the following segmentation variables:

A. Two demographic ads (an ad that is aimed at a particular age group, sex, income level, etc.)

B. Two geographic ads (aimed at a particular part of the country or climate.)

C.  Two ads that exemplify a behavioral characteristic (usage rate or benefit received.)

D. One psychographic ad (aimed at a lifestyle orientation.)

Explain in detail why each ad falls into the category that you have chosen. Make sure your responses reflect an adequate explanation of the segmentation variable. Two or three paragraphs per ad should be sufficient. Attach a copy of each ad to the assignment. This will ensure that your response is adequately detailed.

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