answer the 2 simple questions listed below. Send it to me as WORD attachment. (Double space +min. FONT 12 ( TAHOMA ). Both articles can be downloaded FREE by going to “Google Scholar” searching the

answer the 2 simple questions listed below. Send it to me as WORD attachment. (Double space +min. FONT 12 ( TAHOMA ).

Both articles can be downloaded FREE by going to “Google Scholar” searching the articles by searching Luke C N.G

The 2 articles are:

(a) “Marketing Myopia- by Luke.C.Ng An update: How Theordore Levitt Changed Our World? (A Look at The Impact on Corporate Management After 5 Decades)”, Luke C. Ng, published by Journal of Marketing Management — You should have read it since I assigned it last week.

(b) “Best Management Practices”, by Luke.C.Ng ., published by Journal of Management Development.

Here are the questions :

( a ) In YOUR OWN WORDS, briefly explain HOW Ted Levitt changed our world? Use examples from the article Marketing Myopia”

( b ) In YOUR OWN WORDS, briefly explain what are the best management practices?


Use examples from the article “Best management practices”