Imagine that you are a manager at Amazon. Write one or two paragraphs in response to the question “Why should a manager care about relational database management systems (DBMS), analytical databases, and business intelligence? In answering the question, you should keep the answers to the following questions in mind:
What is the relationship between relational databases, data warehouses, and data marts?
What is the role of a relational DBMS in SCM, ERP, and CRM applications?
What is the role of a relational DBMS in the Amazon website?
What would Amazon’s business processes be like if there were no RDBMS?
How might you (as a manager at Amazon) make use of business intelligence tools?
How might you (as a manager at Amazon) make use of data visualization tools?
What would your firm’s decision-making processes be like if there were no data warehouses and business intelligence tools?