After reviewing this 60 Minutes transcript, discuss whether you follow any influencers, and respond to the following questions:
What do you notice about this type of marketing?
60 minutes transcript: https://www.cbsnews.com/news/60-minutes-kim-kardashian-logan-paul-social-media-influencers/
What strategies are they employing?
What role do these influencers play in marketing?
How does the use of marketing perspective impact the relationship between the company and consumer?