BHO6505 (Marketing Management) – The goal of case analysis is to allow you to consolidate what… 1 answer below »

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ASSESSMENT 1: CASE ANALYSIS REPORT (15 marks)

The goal of case analysis is to allow you to consolidate what you have learned in the class and from the book

chapters and to apply the knowledge in a written analysis of a real world case. This is an individual assessment.

For this assessment you should focus on the core issues underlying the case and illustrate the analysis with

appropriate and relevant arguments, logic and theoretical frameworks to demonstrate your mastery and

knowledge of the case subject matter and alignment with the chapter topics. Background research, analysing

the case based on unit relevant topics, models and frameworks as well as strong arguments backed up by

credible and relevant data and facts will be crucial in achieving a good mark. In constructing the case analysis,

a report format is preferably advised over an essay format.

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