Business plan

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Site: Pearson Collections
Section or Module: ENTR 5000 Entrepreneurship Process for Freeman at WU
Expiration Date: Feb 20, 2020
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ID: Willied71pcola

PW: Student123

Question 1:

Complete the following Key Concept Question from page 400 of Chapter 10, The Business Plan: Road Map to Success in the textbook. Provide a short summary, a paragraph should be sufficient.

7. Explain why the executive summary is the most important section of any business plan. (half a page)

Question 2:

Using template provided below, prepare an application of the Business Model Canvas for your Business Plan. Include a comment or two for each of the blocks in the model. For an example, refer to Chapter 10, The Business Plan: Road Map to Success, p. 378-380, in your textbook. The intent is primarily to have you thinking about this methodology as a way to move forward with your business plan.


  1. Download the template.
  2. Using MS Word, modify the canvas document, replacing the “Type text here” placeholder in each block with information about your project company.
  3. Type your name, the company name, and the date in the header at the top of the document.
  4. Save the document.
  5. Upload your completed document to this assignment.

Business Plan: Co-Let’s-Go!

Professional carpooling, servicing the growing Huntsville, AL area.

Huntsville, Alabama stands out among cities in the Southeast by being repeatedly named by publications as one of the best places to live in the region. These ratings are for both business and for quality of life, two things for which the city scores high marks. Fortune 500 companies call Huntsville home. Industries related to technology and defense are common here, such as the Army’s Redstone Arsenal, NASA’s Marshall Space Flight Center, 2nd FBI headquarters, and Cummings Research Park. Southern heritage mixes with high-tech entrepreneurial spirit to make a town with a high quality of life.

The city has outgrown its traditional two lane highway commute. Forcing citizens to endure hours of traffic.

thr Co-Let’s-Go. Coworkers let’s go, is a professional carpooling service designed to cut down on traffic, encourage more family time, and improve our city as each of the heavily populated locations will have two-three roving F650 44 passenger bus, equipped with a barista stand. Offering coffee in the morning and light juice and water in the afternoon. The service will offer mimosas and beer on Fridays after license obtainment.

Content of Your Business Plan

To ensure you cover all essential components of a solid business plan, you should use one of the tables of contents presented in the course as a guide:

You should include a well-developed sales and marketing plan, although time may prevent you from fully developing all of the topics. Likewise, the financial presentation is a lesser priority, but you should include a description of the business model at a minimum. Be sure to answer the question, “How do you plan to make money?”

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