Compose a 1250 words assignment on why are social media good for the alcohol industry. Needs to be plagiarism free! Advertisers often see Facebook and Twitter as free advertising, because of the relatively low costs of setting up a Facebook ‘page’ or a Twitter account to spread the word about these products. Social media is also good for discussing new products, especially among youths, who may endorse or denounce these products publicly, having a massive impact on sales. Social media is often also used to discuss television, movies, and music (Egan & Moreno, 2011), not only advertising these products but perhaps even endorsing the actions which go on in these media. The purpose of this essay is to discuss how these aspects of social media are good for the alcohol industry and how these things can affect alcohol use and abuse in the younger age groups because of their constant exposure to alcohol via social media sites.
One of the most interesting things about social media is its use in discussions, often live, about television programs and other more traditional forms of media. For example, programs such as Gossip Girl or Jersey Shore often have a huge online following on blog sites, Twitter, and Facebook, which focus on discussing the show and characters. Shows aimed at a youth market often have a focus on alcohol (Rideout et al, 2010) and the effects this has on the body and social relationships. Gossip Girl, for example, commonly shows underage teenagers being served drinks in exclusive cocktail bars or having outrageous house parties where alcohol is freely available (Reid, 2009). The characters often look like they are having a great deal of fun.
This is a great endorsement for the alcohol industry, which is often focused on tapping into the youth market who has often had significant amounts of disposable income (Rideout et al, 2010). Not only do these forms of traditional media encourage drinking, but the use of social media to reinforce these ideas can also be seriously influential for the alcohol industry. Teenagers who may not have had exposure to alcohol before seeing these shows or hearing a recommendation to watch it from somewhere online may suddenly be more curious about the drug that causes the often imitable characters of these shows to have so much fun.