Create a 6 pages page paper that discusses women image on advertising. Either virtual news publications or TV news programs or newspapers all play role in setting the agenda for public concerns. The continuous and reinforcement coverage of the issues that may deem interesting or important and what are aired and what are left out help in shaping public opinion.
Throughout the century, women have been portrayed as submissive beings and constantly required altercations. Although we are passing the era of millennia, some people still consider women as inferior beings and weak individuals. Even among Christians, many fail to understand that men and women are created equally.
Portrayed as weak and submissive, they tend to be used as mere means to one’s end. We should never use people, says Poff and Waluchow (1999) but in the business world, we need to use people as a network to promote our interests or our products. This makes the “socially constructed and organized inequality between men and women is one of the major injustice of our times” (Tillieuil, 2002).
If you say to a marketing professor that advertising or marketing is about selling a product, his argument would be that marketing or advertising is “a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others” (Kotler, Armstrong & Cunningham, 1999, 7).
However, who believes in advertising? Who believes that advertising means a social and managerial process? The notion of marketing is to sell but marketers are trying to differentiate the idea of selling and marketing. If a person has to believe in a product and the values it portrays, what would be the value of an advertising message that portrays half-naked women in the bar surrounded by men drinking beer? What values would the message portray of naked old women in the bathtub? Many do not have values, in fact, but it is a challenge for women to do something out of the ordinary as a person who is not submissive. One 89-year-old woman decided to have her son, who happens to be an artist, takes her picture while naked only to “give him something extraordinary” for his work.