Based on the Case Study Number 27 “Delta Airlines 2012: Navigating an Uncertain Environment”, answer the following question:
You have been hired as a strategic management consultant by Delta Airlines. What specific recommendations would you make to the senior management team in the development of their strategic management plans with the issues facing their company? Be specific and provide logical justifications.
You need not write a synopsis, or identify the resources, capabilities, and core competencies. You should, however, understand what their resources, capabilities, and core competencies are.
Using the findings of fact format, discuss, in detail, any recommendations you may have. You are required to submit three fully justified findings of fact and are not limited the 10 pages.
You must remain within the confines of the case study (including end of case references) and do not current research on Delta.
Case Study is from the textbook below.
Wheelen, Thomas L., J. David Hunger, Alan N. Hoffman, and Charles E.
Bamford. Strategic Management and Business Policy, 14th
edition. Upper Saddle River, NJ: Pearson Education, Inc.