developing a new product

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Developing the New Product- Chick-Fil-A

Complete the following tasks:

  • Indicate the types of stakeholders involved in the development process for the product or service of your chosen company (Chick-Fil-A).
  • Evaluate the impact of key inputs from stakeholder groups on new product/service development efforts.
  • Analyze the role these key stakeholder groups can play in contributing to the success of a new product/service.
  • Examine the persuasive strategies that can be used to enfranchise stakeholders in new product/service development projects.
  • Assess the key competitive advantages that information technology (IT) has delivered to the area of new product/service development.

Submission Details:

  • Present your analysis as a 3-page report in a Microsoft Word document formatted in APA style.
  • On a separate page, cite all sources using APA format.

Assignment 2 Grading Criteria

Maximum Points

Accurately described the types of stakeholders involved in the new product development process and evaluated the impact of key inputs from them.

10

Analyzed the role these key stakeholder groups can play in contributing to the success of a new product.

10

Critically examined the persuasive strategies that can be used to enfranchise stakeholders in new product development projects.

10

Assessed the key competitive advantages that IT has delivered to the area of new product development.

10

Used correct spelling, grammar, and professional vocabulary. Formatted the paper and cited all sources using APA format.

10

Total:

50

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