IMPORTANT NOTE: The questions must
be addressed in its full context. These questions are an opportunity to go
outside the box to demonstrate your analytical, integrative, problem- solving
and critical thinking skills using the knowledge acquired in your readings. As
a result, it is very important to pay close attention to the questions and be
able to conduct your discussions in the context of your question. – Please
keep this in mind when you complete this assignment.
You must expand
your ideas further. Analysis must be deep and very instructive.
FOLLOWING QUESTIONS. Each question should be answered in at least 300
words. Quality of content and use of course and
outside-of-course resources to support your position or analysis. The
answers should not be in the form of essay, just straight to the point- Work
must be original and cite your sources.
Please be sure
to answer the question completely but specifically in well-written complete
Chapter 5 – Capabilities for Learning about Customers and
Discuss how an organization’s marketing information skills and resources
contribute to its distinctive capabilities.
Chapter 6 – Marketing Targeting and Strategic Positioning
Discuss why it may be necessary for an
organization to alter its targeting strategy over time.