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Please answer each question with 75 words and a refrence

 

DQ 1

Nonprice competition

When making decisions about marketing, production, and cost sources, factors such as pricing, nonprice barriers to entry, and product differentiation play a key role. Using  an organization of your choice, determine what strategy you would recommend for the organization in terms of pricing, nonprice barriers to entry, and product differentiation? 

 

DQ 2

 

Product differentiation

Within certain market structures, using price to compete is not an option. What may a company do to improve revenues under one of these structures? Select a company not selected by another team or student that has used this strategy. Describe the effects on the organization of using this strategy. 

 

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