From the list below, choose a subject you would like to research. This will be the topic of your thread:

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From the list below, choose a subject you would like to research. This will be the topic of your thread:

  • Long-term customer loyalty and relationships
  • Global marketing
  • The importance of marketing research
  • Creating brand equity
  • Title your thread according to your topic. Have a title page, and attach a Microsoft Word document with your thread, in addition to the normal discussion board.
  • In at least 600 words, discuss your topic by addressing the following items:
    • Explain the concept of the marketing management topic selected for your paper (Your textbook is a good source for this item).
    • Examine at least 1 practical application/example for your topic.
    • Formulate a question about your topic that your classmates will respond to.
    • Have a separate heading for each of these 3 sections.
    • Use two scholarly sources in addition to the course textbook.
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