How is economics and marketing in health care unique from other industries? Consider who the sector serves, what unique regulations exist, and the underlying conversations about ethics across health care.

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Write a 175- to 265-word response to the following:

  • How is economics and marketing in health care unique from other industries? Consider who the sector serves, what unique regulations exist, and the underlying conversations about ethics across health care.
Write a 175- to 265-word response to the following:
  • What marketing challenges would arise should a major health care provider drop a service that is socially popular but economically unprofitable?
  • What marketing strategy could be put in place to minimize negative perception by the community?

Write a 175- to 265-word response to the following:

  • Identify one or two health care organizations that have a negative brand image. What event or series of events led the organizations to this situation?
  • What branding strategy(s) would need to be implemented to restore a tarnished brand?

Write a 175- to 265-word response to the following:

  • Some health care companies have a global footprint that spans across nations, languages, and cultures. As more areas of the world gain access to the internet, there is a greater potential for a company’s message to be miscommunicated when marketing a product or service across cultures. What strategies can mitigate this?

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