I need help creating a thesis and an outline on Critical Discourse Analysis of the Advertorial. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. The main objective of the advertorial is to act as an infomercial which would also provide a suitable level of information about the product and the target consumer groups. As such, the advertorial of Macs works as an “infomercial” which actually commercializes the product by providing appropriate and transparent information to the target audience groups.
The client objective behind the launch of the advertorial is to provide suitable information about the improved features found in the Mac gadgets but not available on other PC. This advertorial is aimed at attracting the target customer groups, especially the corporate entities by leveraging on the innovative and new functionalities introduced in the product.
The ideal reader or audience group of the advertorial is the corporate houses. the young and old corporate in companies is the ideal reader groups of the advertorial of Apple in which different features of the product are focused upon which are likely to attract different mindsets of people working in the corporate environment.
The social practice enhanced in the advertorial is based on multimodality in which the technology used by Apple to install numerous features in the Mac is highlighted by considering the presumptions of the social entities regarding the useful technology. The intended influence of the advertorial is to attract the potential customer groups, including mainly corporate advert institutional clients to buy and use the Macs computers in their office houses.
A. Get a Mac– Advertorial
The advertorial published by one of the largest technology products manufacturing and selling companies, known as Apple a good choice for critical discourse analysis. The advertorial is designed for advertising and promoting the very popular Mac computer manufactured and sold by Apple. The image of the advertorial as published on the corporate website of Apple is given below. . This advertorial is aimed at highlighting the features of the Mac computers that are unique and hence portray them as a superior model as compared to other brands from other companies.