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1.  List and describe five of the most commonly used methods for setting advertising budgets.

2.  You have just been hired as the Vice President of Marketing of a large consumer products firm.  You are aware that in the past, the company has had a policy of not spending more on advertising and promotion relative to sales.  However, you understand that there are times where you need to spend more on advertising and promotion relative to sales.  You are now changing the policy to allow for exceptions.  Under what conditions will you allow more spending on advertising and promotion relative to sales?  (In your response, name at least six (6) conditions).

 

3. Berkeley College is a firm in the education industry.  Explain a sales promotion that you believe Berkeley College could participate in and/or benefit from.  Remember, as a business, Berkeley can participate with all three types of promotions.

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