Owned Media Research and Analysis

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Your assignment for this week is to compare and contrast two music-focused companies and their approach to owned media (web, social, and blog).

  • Utilizing specific examples, provide a thorough analysis of what you think these two companies are doing right with their website, blog, and social media properties.
  • Also discuss what you feel is not successful, and where there are opportunities for improvement.
  • Analyze web traffic trends utilizing free tools like SimilarWeb and SEMrush or a tool of your choice; and review and report on social approaches and results using free tools like quintly, Keyhole, or another tool of your choosing.
  • Include any visuals that might help support your analysis and make sure you provide references and cite all your sources according to APA guidelines.

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