Respond to the following in a minimum of 175 words: What is a dissociative reference group? In what way can dissociative reference groups influence consumer behavior? How does consumer behavior fit i

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Respond to the following in a minimum of 175 words:

  • What is a dissociative reference group? In what way can dissociative reference groups influence consumer behavior? How does consumer behavior fit into the consumption process? Why is it important to marketing strategy?
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