Review the vision and mission statements of any large Saudi company in the food, beverage or dairy industry

Provide a critique on its mission statement based on whether it
complies with an ideal statement. Compare the mission statement with
that of any of its competitors and identify the key differences between
the two statements that could impact their performance.

Assess the dangers of having a flawed mission statement. Critically
evaluate how these gaps or flaws may affect performance in the case of
your selected company.

Your well-written paper should meet the following requirements:

• Be 4-5 pages in length, which does not include the title page,
  abstract, or required reference page, which are never a part of the
  content minimum requirements.
• Use Saudi Electronic University academic writing standards and APA style guidelines.
• Support your submission with concepts, principles,
  and theories from the textbook and at least two scholarly,
  peer-reviewed journal articles.
• Review the grading rubric to see how you will be graded for this assignment.
• Course Material
• Marius-costel, E. (2018). The
  pragmatic nature of the relationship between identity, culture and
  business mission: An approach in the strategic management perspective. Annals of ‘Constantin Brancusi’ University of Targu-Jiu. Economy Series, (1), 40-46.
  Tajpour, M., Hosseini, E., & Moghaddm, A. (2018). The effect of managers strategic thinking on opportunity exploitation. Scholedge International Journal of Multidisciplinary & Allied Studies, 5(6), 68–81.
  Recommended
  Yin, Y., Wang, Y., & Lu, Y. (2019). Why firms adopt empowerment practices and how such practices affect firm performance? A transaction cost-exchange perspective. Human Resource Management Review, 29(1), 111–124.