Throughout this course, you will work on a strategic case analysis project. This project consists of different parts you will complete each week. Go to the Strategy Club website and review the Sample Strategic Plan for Colgate-Palmolive (2019) under the student resources section. This sample strategic plan is an example of what your completed strategic case analysis should look like at the end of the course.
Part III – Quantitative Strategic Planning Matrix (QSPM)
- Follow guidelines provided in Chapter 6 of the David text to learn how to create a Quantitative Strategic Planning Matrix (QSPM). Specifically refer to Tables 6-4 and 6-5.
- Use your Strategic-Planning Template to develop a Quantitative Strategic Planning Matrix for your company. (AMAZON)
- Use the data you have compiled about your company throughout the course to assist you.