Strategic Marketing – knowledge Assessment

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 Write a 1-2 page Memo answering the following questions:

  • What are the five steps of the consumer buying decision-making process? Which two steps are the most important with regard to developing quality integrated marketing communications?
  • Identify seven new trends in consumer behavior, and discuss how each of the trends influences consumer behavior, as well as the development and execution of marketing communication strategies.
  • What is an evoked set? Why are evoked sets, inept sets, and inert sets important to the marketing department?

**** Need this by tomorrow 9/10/23 at least by noon (US CST- US Central Standard Time)

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