STRATEGIC RECOMMENDATIONS PROPOSAL ASSIGNMENT INSTRUCTIONS INSTRUCTIONSStrategic Recommendations: Proposal AssignmentThis is the culminating assignment for this course. Content developed for Discussio

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INSTRUCTIONSStrategic Recommendations: Proposal AssignmentThis is the culminating assignment for this course. Content developed for Discussions 1-7 will help with the collection of data and information that will be included in your strategic recommendations proposal. Prepare your Discussions so that maximum transfer of information may occur.

The resources used for this assignment include this instructional handout and the provided written proposal template.

Project Introduction and BackgroundFirst, you should be familiar with the difference between a business proposal and a business plan. The business proposal is used to address a specific problem or opportunity within an organization. Proposals will typically be focused and abbreviated in content and heavy with supporting arguments and data. A business plan on the other hand is much more detailed. A business plan takes the business proposal and adds all of the specifics (costs, required equipment, timelines, facilities, personnel, etc.) necessary for a presentation to board members or investors. It is common for decision makers to ask for a proposal before a plan.Second, strategic recommendations refer to specific recommendations that focus on improving operational effectiveness and/or efficiency. Effectiveness refers to the idea of goals and mission. How effective are current processes and procedures at meeting company goals? Efficiency refers to the idea of resources. How much of company time, talent, and treasures are being used to achieve specific outcomes? Strategic recommendations focus on improvements in these areas and may come from the creation of new profit centers or the overhaul of existing ones.

Assignment Elements

The proposal template provides additional instructions on assignment elements and layout.

Again, feel free to use your creative rights when it comes to layout but the template is available for use.

Your proposal must include:

1. Proposal Objectives. The Strategic Recommendations Proposal must begin with an executive summary and at least three proposal objectives you develop and address. These objectives should center on supporting your recommendation(s) for an area of improvement you have identified during your company research.

2. Company Mission and Goals. Connect your recommendation(s) to company goals and mission. Why should your recommendation be of interest to decision-makers? Craft these connections carefully.

3. Financial Analysis . If able connect recommendations to findings from the submitted financial statements. At minimum, provide a cost/benefit summary of your recommendation(s).

4. Supporting Arguments. Each objective must be addressed with appropriate assertions. All assertions must have supporting arguments. Arguments must be supported with appropriate data.

My company is Korean Air

STRATEGIC RECOMMENDATIONS PROPOSAL ASSIGNMENT INSTRUCTIONS INSTRUCTIONSStrategic Recommendations: Proposal AssignmentThis is the culminating assignment for this course. Content developed for Discussio
STRATEGIC RECOMMENDATIONS Sub-Title Here Your Name Here Date Title on Cover Page Here Summary & Proposal Objectives Your analysis should begin by providing an executive summary of the proposal and end with clear objectives that will be answered with good arguments in the main body of the proposal. Plan to use most of this page for a summary and possible one key original image. Do not be afraid to have blank space on your page. You could even increase the right margin throughout the entire document for extra space for notes…especially if you’re handing this out to your decision makers. Goal is to strengthen growth and better position the company for future uncertainty Plan to have three main objective for your proposal. These objectives may be the main header at the top of the page. These objectives need to be specific. You will be graded on this. Each objective should cover at least one page. Due to images and charts, some objectives might require two pages. Fill a second page appropriately. Concise Wording of Objective #1 Argument Supporting Objective #1 YOU CAN ADDIMAGE HERE Image 1: Add pictures in a text box. Add a caption to guide the reader’s thoughts. Feel free to be creative and use a format that you like. This template is just an example template that Microsoft Word provides. I’m using this template to give you an idea of your finished product. I’m not interested in an APA paper. You would not turn in a proposal to your boss in APA format… you would provide summary statements with bulleted points. Focus on being concise. Use bullet points where appropriate That helps support your arguments Remember, all assertions require good arguments! Argument Supporting Objective #1 Also, feel free to increase the right margin if you want to add a text box or image. Plan to incorporate appropriate images, tables, and charts. Plan to incorporate at least one image, chart, and table per page. Obviously you do not need to have a graphic on the cover or reference pages. All tables and charts must be original (you create them). Be sure all graphics are labeled and cited Concise Wording of Objective #2 Argument Supporting Objective #2 Overall try not to fill each page with text or pictures. Balance and a professional appearance is a requirement. Here are some general formatting requirements: Keep body text at a 12 point font size. You want to keep the font easy to read, but not obviously wasting space Incorporate headings that use larger font sizes, see above Feel free to adjust the right margin for notes and images. Note the difference between page 2 and page 3 of this document. You can plan to have about 100—200 words per page. That does not include the words used to label and explain graphics. Use contrast in your text to easily draw the attention of your readers Table Title Here Note: This is just a sample idea. I first created a textbox and then added a table inside the textbox. Third Objective Topic Here Heading Title Here Add your text here. Appendix A Cost Tables Use an appendix page to keep large tables or images you wish to explain in the body of the proposal. At a minimum, you will have an appendix page and it must include the three financial statements from you company. You may screen-shot the image from the company’s SEC Form 10-K. You will need the Balance Sheet, Statement of Income, and Statement of Cash Flows. Each image must be clearly labeled and easy to read. References List your references here. If you cite a source, please include where here. The citation does not have to be APA, but I do need to understand which citation goes with which image. Feel free to incorporate a number with each image. Image 1: http//:www Image 2: my own picture

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