Select a cable television channel (i.e. VH1, HBO, Lifetime, HGTV, ESPN, etc.).
Write a paper in which you describe the elements of the marketing mix
(the Four Ps) for your selected cable television channel. Include the following in your paper:
• Describe how each one of the four elements of the marketing mix affect the brand.
• Identify which of the Four Ps is most critical to creating customer loyalty.
• Define who the target market is for your selected television channel, and if the marketing mix is creating customer satisfaction.
Include at least three references, at least one of which must come from the University Library.
Format your paper consistent with APA guidelines.
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