EXPERIENTIAL MARKETING CONCEPT
- Whoâ€™s your audience (based on your brand selection)?
- What is the desired marketing concept and how do you plan to achieve it?In other words, what are you going to sell?Your regular product line(s) â€“ or something seasonal?Trendy?Location- or event-based?Limited edition?
- Where would you conduct this concept and why?
- When would you conduct this concept and why?
- Include a social media platform you will use to promote your store.
- Create an image of your experiential marketing concept (in other words, what exactly is it?Climbing wall?AR booths? Ride-and-drive? Cornhole or other game(s)?)
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This is an example that the instructor provided
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