the paper length is open but ideally between 550 and 800 words

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Step 1:

Review this article:

Step 2:

Select one or more concepts from the article and use it to make marketing recommendations to Kidfresh ( that can help the company drive consumer behavior in a favorable manner.


You won’t be graded based on which idea you select or recommend, but based on how well you utilize the course concepts and methods to justify and to explain your recommendation.

Your paper must show how Kidfresh can benefit from your recommended actions from a “consumer behavior” perspective. In other words, how will you help the brand enhance its knowledge of consumer behavior, or how will you help them better drive consumer behavior towards the brand? Be sure to properly define what you mean by “consumer behavior”, what affects consumer behavior, and what the company can do to influence consumer behavior.

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