Choose one brand and attach or cite links to examples 3 different promotional mix elements within one integrated communication campaignâ€“ not 3 digital media examples, but 3 forms of communication [cell phone pictures can be used as examples].For each example identify [bullet point answers are fine]:
- How do you see the campaign as integrated?
Identify the element of the promotional mix shown by each example and then address the following questions:
- What demographic is being addressed
- The media/location where the advertising/promotion occurred,
- The message being conveyed,
- At what point in the decision making process does the advertisement/promotion reach the consumer, and
- Whether the focus is to build brand equity/awareness, drive trial/purchase or reinforce purchase.