The case study for this assessment is Amazon (Amazon.com, Inc.) and its latest merger with the Whole Foods (Whole Foods Market Inc.) company. Amazon is a life case study for the purposes of this coursework. -For example when doing PESTEL and 5 Forces analysis; should be done for the industry that “Amazon Wholefoods” operates in ( look into whole foods after the merger as being one company – Amazon Wholefoods and as mentioned in the briefing please use tables for both analysis -In the briefing it also mentions not to use long sentences so in the able the information should be in bullet points so after you list the factor in the tables have a few words as a summary of the PESTEL -For the external analysis, after the identification of the 5 forces in a table and drawing out the PESTEL dimensions, apply them to the effect on “Amazon Wholefoods” -The 5 forces focus should be on the market/industry so to to what extent is the market that Wholefoods is operating in profitable, accessible, competitive etc (all which come out of the 5 forces analysis). Then you say what Wholefoods can do about it /how to compete – which competencies (RBV) and which strategies -The focus of the competitive strategy is indeed Amazon Wholefoods – after the merger but the corporate strategy ca be for Amazon We use Harvard Referencing style so I have attached a document that you can follow when citing and referencing all the sources you would use for the report. Please follow it.
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