Kimberly-Clark Corp: Shopping for Virtual Products in Virtual Stores.

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1 CASE SUMMARY;.Summarize the top three points in the case in your own words.

2.Case anyalsis; Are the concepts presented in the case revolutionary for this company? Why or why not?

3.CASE APPLICATION:Identify at least three companies from your own experience and/or case studies that could learn lessons from the case. What are they and why did you list them as important?

 

Minimum 250 words per answer. 2 outside sources plus the case study itself.

case study on page 419

NO DIRECT QUOTES 

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