marketing assignment 14369741 2

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Please read the WSJ article posted for this week (Click on the title below to view the article on; you can either purchase discounted subscription to WSJ or use Oviatt Library Website to view a copy of the article).

PepsiCo Wants to Sell Healthy Food, Consumers Want Chips (Links to an external site.)

  1. Summarize the article in 400 words minimum. 
  2. If you were a shareholder who owned PepsiCo stock, what strategy would you want them to pursue? Would your preferences change if you were a medical provider/consumer health advocate? Please explain both your positions and state why they are the same or different.

Your submission must meet the formatting requirements outlined in the syllabus and must have two bullet points separately covering each question shown above. 

Submissions that do not meet the formatting requirements will not be considered. 


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