com400 persuasive case study analysis

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Choose one of the following editorials (i.e., a more obvious and direct form of persuasion than a news story) about vaccination and consider the author’s argument.

Keith, J.J. (2013, September 24). I’m coming out . . . as pro-vaccine. Retrieved from (Links to an external site.)

Mercola, J. (2014, April 29). Should parents be allowed to decide about vaccines? Retrieved from (Links to an external site.)

(only read the article here, no need to watch the video)

  • Briefly summarize the position, avoiding the use of value-laden language.

Now, you are going to analyze the persuasion using concepts from this week’s material to support your claims.

  • How was ethos used? What about pathos? Logos? How effective was each one? Did one persuade you more than the others? Why or why not?
  • How was identification used?
  • Which did you find more persuasive, identification or the Aristotelian proofs? Why?

Provide justifications, in the form of research, for your decisions and include references to 3-4 credible sources outside of the course and its required readings/media.

Required Readings/Media:


Consider searching for these sources in the CSU-Global Library. Your paper should be 2-3 pages in length, well-written, and formatted according to CSU-Global Guide to Writing and APA Requirements (Links to an external site.).

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