1. Choose a product. (A SIMPLE SWISS ARMY KNIFE WTH SCANNER) (LIKE A PEN WITH A SCANNER) 2. Do a BENCHMARK of this product, comparing to other similar products in market. (TO TAKE 3 PRODUCTS TO COMPARE TO DEFINE POSITIVE AND NEGATIVE PARTS, IN ORDER TO MAKE BETTER PRODUCT) 3. Describe the basic characteristics of this product and define the target market. 4. Define with QFD the basic technical characteristics and say the most important.
The product is swiss army knife with a scanner
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