Relationship marketing – 5 minute presentation

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need to write a little presentation about the concept of relationship marketing.

The presentation should cover the following.


1) explanation of the concept “relationship marketing”

2) two practical examples using well known companies/brands/products maybe apple vs windows? or others but must be worldwide and well known

3) explanation or link between relationship marketing and other marketing concepts:

a) price/product marketing

b) co-creation of value/ lifetime value of customers

c) workforce management

d) brand/customers loyalty

e) segmentation and targeting of customers


appreciate it to be done within 3 hours!

doesnt have to be long just need to answer the questions, but link the sentences up so it flows like a presentation. can be done in word/text files 1 page length is good.

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