week 4 discussion questions.

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Please answer the following two questions by using 2-3 paragraph. References are accepted.

1. Explore Virgin Galactic, and click on the booking tab. What do you think about the price? Is this pricing strategy likely to be effective in building the Virgin Galactic brand and creating a clear positioning for the brand in the marketplace?

2. Please describe two products or services that you have purchased recently, one product or service that you feel represented good value for money, and one that did not. What adjustments to the pricing strategy would you recommend in relation to the product or service that failed to provide good value?


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