Week 5 Customer Loyalty

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Respond to the following in a minimum of 175 words:

· Customer satisfaction surveys are everywhere, but do they measure loyalty? Review the Building, Measuring, and Profiting from Customer Loyalty” article from the University Library. Briefly summarize key points from this article and discuss strategies for earning and measuring customer loyalty.

Due Monday

Reply to at least 2 of your classmates. Be constructive and professional in your responses.

By Mark

It was interesting article; customer loyalty or brand loyalty have been the bed rock for centuries. In today’s world, keeping customers happy should be a top priority as a business or brand. Today, we’ll dive into some tips and tricks to keep ‘em coming back time and time again, courtesy of Entrepreneur. If a company can create a solid customer base who has become loyal to their product it can be a significant advantage. Creating such a base doesn’t happen overnight. It requires engagement from the company to the consumer and continued output of quality products and services. Price will always be a factor but being viewed as a “trusted” or “preferred” brand with a devoted following could prove to win out over everything else . . . including price. Every successful business has to maintain its customer base and growth it through a loyal relationship that is conductive to both parties. Brand loyalty is a pattern of consumer behavior where consumers become committed to brands and make repeat purchases from the same brands over time. Loyal customers consistently purchase products from their preferred brands, regardless of convenience or price.”



By Curly Sue

Hello Professor and Class,

After reading this article it provided some really interesting to learn that it is important that customers loyalty could be based on their attitude on how they determine the type of things they are willing to purchase. I know that I would ask some individuals that are knowledgeable on the type of devices that would be worth purchasing. The “word-of-mouth” is a go way in purchasing items because this allows a person to ability to find out if the item is worth purchasing. The way a person is able to consider purchasing an item by conducting research of the items and if it is on sales. There are individuals that would try a particular item but will continue to purchase the items because of the satisfactory results that is obtained such as certain types of household supplies. I think that as the time changes and items are being retested to meet the environmental expectations along with the consumers. The competitors are usually attempting to improve their products to catch the attention of the consumers. This was a definitely interesting article.


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