Questions : 1. What is non – verbal communication ? Why do you suppose that this commercial relies primarily on non-verbal communication between a young man and a gorgeous woman ? What types of non – verbal communication are being used in this case ? 2. Would any of the non-verbal communications in this spot (ad) not work well in another culture ? 3. What role does music play in this spot ? Who is the target market ? 4. Is the music at all distracting from the message ? 5. How else are radio stations advertised on TV ?