Write 5 pages APA format discussing the following requirements:
1. Discuss competitive analysis by examining one to two competitors to your product or service.
Identify the direct competition to your product or service and analyze their strategies, objectives,
strengths, and weaknesses.
2. Conduct a competitive analysis on both the industry and market of your chosen product
3. Discuss porter five forces and competitive profile matrix as it relates to your product
4. Prepare marketing strategy based on the elements of the 7 P’s used in your chosen
product or service. The marketing mix is the 7 Ps (product, place, price, promotion,
people, process and physical evidence) and each element should be addressed in the
Remember, you must have at least six (6) peer-reviewed sources plus the textbook.