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In 2012 the Lance Armstrong Foundation found itself in a crisis. It was revealed that Armstrong had used performance-enhancing drugs during his Tour de France races, resulting in negative publicity that affected his nonprofit – the Lance Armstrong Foundation. In reaction, he was removed from the board. The foundation changed its name to Livestrong and continues to raise money to fight cancer but shifted its focus away from direct services and positioned itself as a backer of companies involved in improving patient care.

You assignment is to identify a crisis within an organization and analyze what could have been done early in the crisis to prevent it. Also provide analysis of what the organization could have done differently to produce better response.


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